Retina

Retina (https://retina.ai/ delivers comprehensive, accurate, and automated predictive customer value management metrics to profitably acquire and retain high-value long-term customers while avoiding overpaying for low-value ones.

Their platform automatically and reliably optimizes customer acquisition and retention campaigns by definitively knowing which customers should be targeted, at what level/cost, based on their predictive lifetime value score. Provides real-time CLV scores generated by unique predictive data science combined with consumer spending data and value-based lookalike audience targeting at or before first purchase.

Who should you target and how do you keep them coming back? How much should you spend for a specific person or cohort? Have you achieved product-market fit? How do you compare to your nearest competitors or market standards?

Use cases:

- Improve customer acquisition and retention - combine your data with trusted third-party data to reliably predict LTV at or before first purchase and benchmark campaign results against competitors. Determine who your best customers are so you can guide growth, retention, and product marketing efforts to find and convert more of them by adjusting your strategies accordingly.

- Organize campaigns in real-time for 200%+ ROAS - use predictive CLV scores to reallocate sales and marketing campaign budgets to more profitable campaigns

- Identify product-market fit and quality of customers - determine product features associated with high-value customers to adjust strategies accordingly.