Ometria

Ometria (www.ometria.com) is a retail and e-commerce-only customer intelligence platform that aggregates data from all customer touchpoints to create a more unified profile of each individual shopper. Leveraging an AI-powered intelligence layer, Ometria combines the best of both a CDP and an ESP – essentially forming a powerful brain that enables timely and hyper-personalized customer communication, delivering incredible experiences for both the marketer and the consumer. 

Ometria’s customer insights and cross-channel marketing platform allows brands to build a retention marketing strategy through:

• Customer Lifecycle Identification: Identify key relationship-building moments and high volume opportunities along the customer journey. Understand where each customer falls into each lifecycle stage – from one-time buyers to repeat buyers, as well as those who have become dormant or who are at risk of lapsing. 

• Predictive Segmentation, Replenishment, and Product Recommendations: Segment your audience based on certain attributes and actions; recognize when a shopper is likely going to run out of a replenishable item; embed recommendations of products into your marketing based on predictive tastes and behaviors.